
Classic Mrs. International World: 30/60/90 Day Plan
Overall Goals:
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Pageant Growth: Increase contestant and director recruitment.
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Habitat for Humanity Advocacy: Establish global partnerships and expand outreach.
Day 1-30: Foundation & Immediate Action
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Pageant Growth:
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Day 1-7:
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Immediate social media announcement and thank you post with a call to action for potential contestants and directors.
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Reach out to past Classic Mrs. International World titleholders for collaboration and brainstorming sessions.
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Update personal website and social media bios to reflect the new title and include contact information for inquiries.
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Day 8-30:
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Develop a "Why Classic Mrs. International World?" digital brochure/PDF highlighting the benefits of participation.
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Begin targeted social media advertising campaigns focused on specific demographics and regions.
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Contact local and regional media outlets for interviews and press releases.
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Begin compiling a database of potential directors in underserved regions.
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Begin contacting previous state and national pageant directors.
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Habitat for Humanity Advocacy:
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Day 1-7:
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Connect with Habitat for Humanity International's global partnership team to formally announce my new role as Classic Mrs. International World and discuss my vision for our continued partnership.
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Create a dedicated social media hashtag (e.g., #ClassicMrsHabitat) to track and amplify my advocacy efforts.
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Reach out to global contact list of Habitat for Humanity regional leaders.
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Day 8-30:
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Publish a blog post or article detailing my commitment to Habitat for Humanity and my personal connection to the organization.
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Schedule introductory meetings with Habitat for Humanity regional directors in key target areas.
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Begin planning a global virtual fundraiser.
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Day 31-60: Engagement & Expansion
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Pageant Growth:
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Host virtual "Meet the Queen" Q&A sessions for potential contestants and directors.
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Work with MIW leadership on a potential referral program incentivizing current and past contestants/directors to recruit new participants.
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Ramp up my appearance schedule for virtual or in-person community events and pageants to network and promote Classic Mrs. International World.
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Create a digital toolkit for directors, including marketing materials and recruitment strategies.
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Begin to plan and schedule regional recruitment trips.
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Habitat for Humanity Advocacy:
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Launch the global virtual fundraiser, promoting it across all platforms.
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Secure at least three confirmed partnerships with Habitat for Humanity regional offices.
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Develop a visual content strategy (photos, videos) showcasing my involvement with Habitat for Humanity projects.
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Explore opportunities for cross-promotion between Classic Mrs. International World and Habitat for Humanity.
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Research and identify key global events where Habitat for Humanity is involved, and plan to attend or support them.
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Day 61-90: Momentum & Strategic Planning
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Pageant Growth:
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Analyze recruitment data and adjust strategies as needed.
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Develop a long-term director training program.
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Create a "Classic Mrs. International World Ambassador" program to empower past contestants to become recruiters.
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Begin planning for regional workshops and training sessions for potential contestants and directors.
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Begin creating a 1 year calendar of events and appearances.
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Habitat for Humanity Advocacy:
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Conduct a review of the global fundraiser's success and identify areas for improvement.
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Begin developing a long-term partnership strategy with Habitat for Humanity, including measurable goals and objectives.
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Plan and execute a hands-on volunteer event with a local Habitat for Humanity affiliate.
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Secure media coverage of my Habitat for Humanity initiatives, highlighting the impact of my work.
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Begin planning international travel to participate in Habitat for Humanity builds.
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Begin planning a global habitat for humanity build, that includes participation from classic Mrs. International World contestants.
Key Considerations:
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Consistency: Maintain a consistent presence on social media and engage regularly with followers.
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Collaboration: Build strong relationships with pageant organizers, past titleholders, and Habitat for Humanity partners.
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Authenticity: Share my genuine passion for both the pageant and Habitat for Humanity.
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Measurement: Track my progress and adjust my plan as needed.
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Flexibility: Be prepared to adapt to changing circumstances and opportunities.